by Lisa Phillips | Feb 26, 2017 | Mobile Marketing
Excerpts taken from an article by Oracle: Oracle/Power-of-one/mobile marketing The Power Is Now In Marketing’s Hands “90% of a consumer’s time while on a mobile device is done so via an app.” “… Given the fact there are now more mobile devices on the...
by Lisa Phillips | Feb 23, 2017 | Branding, Mobile Marketing
I believe in amplifying our differences. It hasn’t ever appealed to me to fit in by being similar. Today, that couldn’t be more important when marketing and branding. Think of what makes your brand stand out and shine a bright light on it! Otherwise risk...
by Lisa Phillips | Feb 16, 2017 | Uncategorized
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by Lisa Phillips | Feb 10, 2017 | Mobile Marketing
Engaged communities are already on mobile. This is where brands and fans are coming together outside the confines of their physical locations and connecting virtually, 24/7. Are you there to embrace them? You have two choices: Direct this activity to your brand; or...
by Lisa Phillips | Feb 4, 2017 | Mobile Marketing
In 1995, I was working in Hollywood as an Executive Producing for Academy Award winner Thomas Barron. He was developing some of the first-ever web sites for dozens of brands. Among them were Hanna Barbara, Mole-Richardson, and The American Society of Cinematographers....
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